reasons to apply

#1 photo basel is Switzerland’s first and only art fair dedicated to photography based art (furthermore, photo basel is the only photography art fair in the entire German speaking region).

# 2 sales – survey-based results indicate that over 89% of all attending galleries sale at the fair and furthermore more than 55% indicate solid after sales throughout the year through connections made at photo basel.

#3 attendance – photo basel management sends out over 13’000 physical invitations on a global scale – ensuring that collector and visitor attendance are provided.

#4 media reach – photo basel counts over 30 national and international media partners - and has a global reach of 8.4 million readers reached.

#5 partnerships – photo basel’s main partners are Vontobel Bank and Helvetia Insurance – two leading partners in their respective field bolstering photo basel’s sustainable success.

#6 program – the fair organizes a distinct and sophisticated program consisting of panel talks, collectors dinner, breakfasts, guided tours, special exhibitions and a prize.

#7 celebrate photography – 2025 marks photo basel’s 10 year anniversary – we will make sure to celebrate our birthday accordingly!

#8 An independent, devoted and passionate management team that still revolves around the founders.